Development

Brand Development
Adjara Holding is known for creating and growing some of Georgia’s most distinctive, award-winning brands. For over a decade, the holding has developed all of its brands in-house, shaping each one from concept to full operational execution. Today, the portfolio includes more than ten unique brands across hospitality, food and beverage, sports, agriculture, and more. Each project is the result of a collaborative process, combining design, architecture, construction, brand identity, and customer experience, and ensuring each brand reflects its context and surroundings through constant refinement.

Urban Development
Distinguished by its signature approach to adaptive reuse, Adjara Holding transforms historic buildings while preserving their cultural significance and infusing them with a modern touch. Each project functions as a multi-functional hub that reflects its own identity while contributing to a unified ecosystem. Across various neighborhoods of Tbilisi and regions throughout Georgia, these spaces serve as hotspots that drive the revival and development of their surroundings. Within this ecosystem, Adjara Holding nourishes numerous enterprises, institutions, start-ups, and DIY communities by involving them in its supply chain, operational, and cultural activities. Arts, technologies, health & wellness, sports, entertainment, and education – Adjara Holding is a direct participant in a self-created and vast network of partners and driven future professionals.

Upcoming Projects

Rooms Abastumani (01)
Hotel / Spa / Events
Sports Palace (02)
Sports / Lifestyle / Retail
Kutaisi Silk Factory (03)
Hotel / cafe
Ninoshvili Project (04)
GYM / PADEL / DINING / Co-working
Pandora Village (05)
AGRICULTURE / HOSPITALITY / ARTISANAL CRAFTS